DDB Group Singapore appointed to two major creative projects following MCCY pitch

DDB Group Singapore has been appointed the creative agency for two (out of four) major briefs in the Ministry of Culture, Community and Youth’s recent tender.

Along with media partner Havas Media, DDB will conceptualise, develop and implement campaigns to make Singapore a more cohesive and caring society, and invite Singaporeans to initiate ground-up community-building efforts. The first campaign, in particular, is the largest component of the highly-contested pitch, which yesterday also saw the announcement of Ogilvy & Mather Singapore to two creative projects.

“We are delighted to work with DDB in undertaking projects that amplify our Singapore spirit. Through their proposals, DDB demonstrated a keen understanding of our objectives. We look forward to partnering them to deliver campaigns that will resonate with Singaporeans”, said Tangie Kay, Deputy Director, Marcom, Resilience Division, Ministry of Culture, Community and Youth.

David Tang, CEO of DDB Group Singapore and Asia (pictured above), said, “DDB Singapore is honoured and thrilled to be leading this charge.  We know the nation has big challenges ahead, so this is a partnership for a better, brighter and more caring Singapore. This is an agenda we value very much both professionally and personally, and one we will do our best on.”

The campaigns will launch at the end of 2016, and continue through to 2017.