Publicis Communications Greater China ties up with MBS Film Valley to launch post Hub

Publicis Communications Greater China has launched a new post-production hub in a partnership with one of China’s leading post houses, MBS Film Valley.

The stated aim of the hub is set a bar for online and offline editing, special effects production, compositions and arrangements, audio mixing and digital output, providing the one-stop post-production solution.

Ran Yin has been named General Manager, leading the operation of the post-production hub and will report directly to Michael Lee, CEO of Publicis Communications Greater China. Most recently, Yin served as the Head of TV at Saatchi & Saatchi Greater China and has almost 15 years of experience in TV production. Endowed with an international perspective and rich experience, he has produced countless touching commercials and won numerous international and domestic awards.

According to Yin Publicis Communications post-production hub possesses formidable post-production capabilities, including world-leading equipment and a high-end technical team, such as Hollywoods’ most popular top color grading system NUCODA / Film Master and cinema surround mixing system DOLBY ATMOS/AURO 3D.

Yin said: “Outstanding creative work requires both brains and means. We at Publicis Communications have all the brilliant brains that have been providing great ideas to our clients across the globe all along. And today, we have the means. Creativity and technology, we now have connected these two dots that can offer even more unique and complete one stop solutions to our clients.”

Lee commented, “Today is a new chapter. I’m excited to see a great Post-Production Hub, which contains top creatives and world-leading technique, finally emerges under our efforts. I’m looking forward to seeing more magnificent works to be created, what’s more, I hope this cooperation will bring great impetus for the industry’s innovation.”