Bangkok Art Directors’ Association relaunch BAD Awards with new format: Leo Burnett Group Thailand wins three Best Creativity awards

After two years’ absence, the Bangkok Art Directors’ Association has relaunched and restructured their annual B.A.D Awards. The awards is Thailand’s longest running creative competition with a 32 year history.

This year the Bangkok Art Directors’ Association has introduced a completely new concept to advertising award competitions in Thailand with the B.A.D Awards taking shape as the ’10 Best of B.A.D’, showcasing the very best of creative and craft works of 2014 – 2016.

The President of the Bangkok Art Directors’ Association, Subun Khow, Chief Creative Officer of Dentsu One (Bangkok) said: “Since the B.A.D Awards has not be held since 2014, we wanted to make the reintroduction of show completely new, different and unique.  While the goal of recognizing excellence in creativity and craftsmanship remains, we also wanted to revamp and transform the Awards. With this new model, the 10 most creative and the 10 most well-crafted works will be awarded each year regardless of the medium of the works. That is, print campaigns, commercials, radio spots, all compete in the same pool. We believe that great ideas well executed will be exceptional regardless of what they compete against.”

“The ‘B.A.D TILL I’M BEST’ theme emphasizes how good works do not just simply become great,” said Khow. “Every creative professional has to work hard to achieve excellence. No matter how much the stage or media landscape has changed, “B.A.D” still stands for an unparalleled commitment to create the best creative and craft works. The 10 Best of B.A.D is testament to such creative and craft excellence.

The Bangkok Art Directors’ Association has also made changes to the judging process. The focus for “Best Creativity” category is centered on the creativity itself, how it responds to the new needs and the overwhelming response the work brings to the brand, as well as the way it elevates creative standards. On the other hand, the “Best Craft” category focuses on the craftsmanship, production, and technical capabilities.”

Of the 10 Best of B.A.D 2016 award handed out in the Best Creativity category Leo Burnett Group Thailand picked up three. GreynJ United, TBWA\Thailand, Monday Bangkok, J. Walter Thompson Bangkok, CJ WORX, Choojai and Friends and Yell Advertising all picked up one.

The 10 winners of the Best Creativity category were:

The Leo Burnett Group Thailand won for Dtac “Thank you for sharing” (pictured).

The Leo Burnett Group Thailand won for Tourism Authority of Thailand “Pad Thai”.

The Leo Burnett Group Thailand also won for Uhmpang Hospital Foundation “Forward The Cure”.

GREYnJ United picked up for Nautilus Tuna Spread “The Break Up”.

TBWA\Thailand was awarded for McDonald’s “Loving the night” (pictured).

J. Walter Thompson Bangkok won for “Touchable Ink”.

Monday Bangkok was awarded for their Arabus 3 in 1 Coffee campaign.

CX WORX won for “The Unusual Football Field Project” for AP Thailand.

Choojai and Friends picked up an award for The Thai Red Cross Organ Donation Centre/Organ Donation Centre “Organ will”.

Yell Advertising also won for Central Retail Corporation for “The Only One”

The 10 Best of B.A.D 2016 award handed out in the Best Craft category were:

Direction – to Hub Ho Hin Bangkok for the Nautilus Tuna Spread “The Break Up” spot.

Direction – to Hub Ho Hin Bangkok for the Dtac “Thank you for sharing” spot.

Editing – to Hub Ho Hin Bangkok for the Dtac “Thank you for sharing” spot.

Direction – to Macho Mango for Tourism Authority of Thailand “Phad Thai”.

Direction – for Bar-B-Q Plaza Black Pan “Change” (GreynJ Bangkok).

Editing – for Bar-B-Q “Fulfill” (GreynJ Bangkok).

Cinematography – for SC Asset “The Curator” (Spa-Hakuhodo).

Cinematography – to Macho Mango for Tourism Authority of Thailand “Phad Thai”.

Production Design – to Storyteller Bangkok for Peckish “Go So Big”.

Photography – for McDonald’s “Loving the night” (TBWA\Thailand).