J. Walter Thompson Bangkok and Bireley bring happy moments to daily life with just one sip

With equal parts charm and humour, Bireley’s “Just one sip” spot created by J Walter Thompson Bangkok reminds us that we can snatch happy moments even while living a hectic city life, if we only try. The tale of the noodle seller and his wife is a lovely Thai take on a fruit beverage that originally came from California. In 2014, Thailand’s Ichitan Group, which is known for its ready-to-drink green tea, acquired the almost century-old Bireley’s brand in Thailand and 15 other markets, expanding its portfolio into fruit juice.

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“Bireley’s is a brand with a long history in Thailand. We wanted to show, in a fun and lighthearted way, that Bireley’s is always with Thai people – from the original glass bottle that was always seen on the table in noodle shops over the years, to our new PET format that delivers freshness that can quench both physical and emotional thirsts,” said Tida Vibulvanich, Marketing Director, Ichitan Group Public Company Ltd.

“This campaign is not just about selling the product. We wanted people to think of the brand in a different light – and with a smile. So we came up quirky, heartwarming story to soothe the soul on those hectic and tiring days – and to remind people not to be shy about expressing affection to their loved ones,” said Satit Jantawiwat, Chief Creative Officer, J.Walter Thompson Bangkok.