Sniper India adds Anita Karnik to its management team as senior vice president and business head

Anita Karnik has joined Sniper, the commercials and content production arm of The 120 Media Collective, as Senior Vice President and Business head. She takes over from Chahna Rupani and will report to Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective.

In her new role, Karnik (pictured) will focus on boosting Sniper’s creative and production output for content across platforms, screens, formats and media, while consolidating its position as a leading commercials production company.

The announcement comes shortly after the appointment of Kaizad Pardiwalla as President, and Abinandan Bose as Creative Director respectively, for Jack in the Box Worldwide, the company’s integrated communications agency. These strategic appointments in The 120 Media Collective’s senior management team are central to the company’s future plans, and part of its ambitious growth strategy.

In her new role, Karnik’s focus will be on boosting Sniper’s creative and production output for content across platforms, screens, formats and media, while consolidating its position as a leading commercials production company.

Commenting on joining Sniper, Karnik said, “I am delighted to join Sniper, which has always been a front runner (in its erstwhile Bang Bang Film days and thereafter as Sniper itself) in the business of Content – spanning commercials and multiscreen content. I look forward to creating some more magic, especially in this ‘Lean-in’ era.”