BBDO India wins the Best of Show, a Grand Prix and 3 Gold awards at the Cristal Awards Festival for P&G ‘Dads #ShareTheLoad’ campaign
In a major coup BBDO India has won the Grand Cristal for Best of Show at the 16th annual Cristal Festival held at Courchevel in France.
BBDO India won for P&G’s “Dads #ShareTheLoad” campaign, which also collected a Grand Prix award and Gold award in the Online Video category, plus a Gold in Marketing Innovation, Gold in Film, two Silver awards (in Integrated and Online Video) and a Bronze in Corporate & PR.
OMD Taiwan also collected a Gold and a Grand Prix award for Google Taiwan’s “The Voice” in the Digital category.
PHD China picked up a two Gold awards two Silver and a Bronze for Unilver’s “Cornetto Love Notes” and a Silver for “Finding Chinese Chefs”.
Other Gold winners were McCann Worldgroup Shanghai for “The Amazing PATEO Navigator” and OMD Singapore for “McDonald's”.
Silver awards went to Mindshare China, PHD India and Dentsu Japan, whilst PHD India, Havas Worldwide Shanghai, Starcom China, Fred & Farid China and McCann Worldgroup Shanghai picked up Bronze awards.
1 Comment
I find #sharetheload to be a very average campaign idea….nice but won’t sell any powder….great on social engagement though.
Still, Id rather work like this win that the scam nonsense, (non) life saving apps we have seen for years now.