Carat Taiwan promotes Y.C. Chu to vice chairman and Joanne Liu to managing director

Carat Taiwan has promoted Y.C. Chu to Vice Chairman and current General Manager, Joanne Liu, to Managing Director. Y.C. Chu will provide operational and strategic guidance while Liu will assume responsibility for driving integrated services and long-term business development.

Chu (pictured right) has over 30 years’ experience in the advertising and media industry and has been with Carat Taiwan for over a decade, joining in 2002. With extensive experience and influence, he established an operating system, trained talent, and facilitated the collaboration between Carat Taiwan with the industry and schools, leading the company to position itself as a market pioneer.

Liu (pictured centre) has over 20 years’ experience in the industry. Since joining Carat Taiwan in 2002, she was promoted to General Manager in 2012 and received the honor of “Outstanding Ad Personnel of The Year” in 2015. In a continuously digitalizing landscape amidst market decline, Carat remains a growing business, demonstrating Liu’s ability and leadership as an important contributor to the company’s success.

Isao Miyauchi, CEO of Dentsu Aegis Network Taiwan (above left), said, “Having only lived in Taiwan for almost a year, I have since recognized Carat Taiwan’s competent leadership within this short period. The experienced team will not only provide clients with quality services, but will also build cohesion amongst all staff. I view the promotions as a well-deserved, natural progression – a wonderful succession plan which will bring Carat to a brighter future.”

Chu said, “Joanne has shown that she is nothing but the best during her time in Carat. As we work together to lead the brand, she has always shown positivity and prioritizes her clients’ needs. She really cares about her employees, and I am confident that she can lead Carat forward. I will do my best to provide her with guidance, helping clients and Carat to achieve greater success.”

“I look forward to continuously learning the ropes and leading my team to overcome obstacles. The support and recognition – no matter from clients, leaders or employees – have always been a motivating factor for me to work harder. With the many years of experience under Y.C.’s belt, I am assured that with his continued guidance, we will be able to establish a better working environment and provide comprehensive services for our clients,” added Liu.