FCB Interface India’s campaign for Club Mahindra turns parents into long lasting friends

FCB Interface has released a new campaign for Club Mahindra. The campaign emphasizes on the need for a real holiday and the joy of creating unforgettable experiences and memories that are made possible by Club Mahindra.

Taking the time to be with each other is an essential trait of happy, healthy families. It may sound like an oversimplification, but families that play together do tend to stay together. Taking a step to help families spend quality time, Club Mahindra with its unique resorts is probably the best place to build lifelong memories with family, this sets the foundation of the campaign. 

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The film is set in the breathtakingly beautiful backwaters of Ashtamudi Lake where you can find Club Mahindra’s floating cottages. You see this kid fishing from the sit-out of the cottage. When the kid senses a ‘tug’ and pulls out the line, the weed ‘fish’ lands on mummy’s book thus giving her the fright of her life. Seeing mummy all spooked and jumping around like a spring, the boy gets an idea and chases mummy around the cottage and the lawns with the weed. Mummy and daddy’s decision to play and strike a friendly bond with the kid forms the crux of this film.

Robby Mathew, Chief Creative Officer, FCB Interface said, “When we take the time to play with our children, they end up becoming our friends. And as we all know, there is no generation gap between friends. The film simply brings alive this fact.”

Joe Thaliath, Chief Executive Officer, FCB Interface said, “In today’s high pressure environment everyone is on call 24*7. Research revealed that the consumers live with an unresolved guilt. Torn between the desire to provide time and an aspirational life to the family while being committed to their occupational demands, even when on a holiday. Holiday decisions therefore have become all about room, nights, destinations and deals. In this backdrop we wanted to remind the consumer what a ‘real holiday’ was and show him the value of a Club Mahindra holiday.”

“This campaign builds on this insight and beautifully depicts how the unique experiences in Club Mahindra help him connect and re-bond with his family” adds Joe.

Giridhar Seetharam, Chief Marketing Officer, Mahindra Holidays & Resorts India Ltd. said, “Our experience of providing memorable vacations for the past two decades has provided us with a keen insight into consumer behavior and holidaying patterns. Fast paced lifestyles have ensured that today the home has become just a space for cohabitation rather than bonding and togetherness. Vacations are thus, a fantastic opportunity for the entire family to relax and experience shared moments of fun, laughter and happiness. Club Mahindra is synonymous with these unique experiences and our new campaign seeks to inspire viewers to make family holidays a priority.”

Credits –

Post production studio: Prime Focus