MullenLowe Lintas Group India wins Agency of the Year award at the 2016 India Effies Awards

For the third time in four years MullenLowe Lintas Group India has won the Agency of the Year award at the 2016 India Effies Awards. The agency won 23 metals from  its 54 shortlisted cases across 11 of its brands.

Commenting on the win, S Subramanyeswar (Subbu), National Planning Director, Lowe Lintas (pictured left) said, “Being awarded AoY twice in two years demonstrates that our ideas have been consistently impressing jury members by what they have managed to deliver in the marketplace. We are thankful to the jury, and also of our clients for being fantastic partners in this journey and also for being aligned with us on the type of work we want to put out.”

The agency’s winners for the night included Godrej HIT, Google, Lifebuoy, Freecharge, Bajaj Avenger and others. In the category “Best Ongoing Campaign”, the agency won awards for two of its brands – Surf Excel and Tanishq; demonstrating the agency’s strength in building and sustaining big brand ideas over time as also the agency’s focus on partnering clients to add value and building long-lasting relations with them.

This recognition was a befitting close to a memorable year for MullenLowe Lintas Group that regularly won recognition right through the year including being recognized as the Best Creative Agency in the World by WARC 100 – also two years in a row; winning the Agency of the Year title at APAC Effie Awards 2016, the Agency of the Year crown at U&AP APAC Tambuli Awards, Manila and just under a month back, being declared the India Creative Agency of the Year at the Campaign South Asia Awards.