The Philippines Department of Tourism and McCann WorldGroup’s new film focuses on an emotional connection and family values
The Philippines Department of Tourism has launched a new global release campaign through McCann WorldGroup titled ‘Anak’ – as part of the existing ‘Its More Fun In The Philippines’ Campaign.
The campaign is the first major project released by McCann Worldgroup since picking up the account out of BBDO Guererro in November last year.
The film focuses on the emotional connection and family values that Filipinos exude towards all foreign tourists. They are very much welcome to the Philippines and form part of the Filipino family. The film was shot on location in Mindanoa Surigao Del Sur region and showcases the stunning natural beauty of the Britannia Islands and the ‘Enchanted River’.
Credits –
McCann WorldGroup: Gerald Gonzalez Sydney Samodio Bianong Labiano Flemynne Anonuevo Leona Bedonia Vanessa Banks Leslie Perez
Director: Franco Marinelli
Executive Producer: Ross Misa
Associate Executive Producer: Eileen Remoroza
Director of Photography: Aaron Farrugia
Assistant Director: Andy Andrino Andico
Production Manager: Jim Gaines Jr Jun Gomez
Production Designer: Adelina Leung
Art Department: Jhinggay Mina Issay Estanislao Dan Clariza
Make-up: Thazzia Falek
Casting: Charmaine Betudio Nestea Cortez Naesa Jr. Clyde Angel Soliven Rivera
Post-Production: Underground Logic The Post Bangkok Co., Ltd.