DigitasLBi wins Novartis heart failure awareness social media campaign for Singapore

DigitasLBi has won a Novartis heart failure social media awareness campaign in Singapore after a competitive three-way pitch.

DigitasLBi will launch a creative campaign with the ambition of growing awareness of Heart Failure as a condition in Singapore via engaging video content. The campaign will focus on digital channels including social media.

Annette Male APAC CEO DigitasLBi commented on the business win (pictured), “We are thrilled about the appointment. Heart failure is such an important subject and it effects so many families that we are humbled by the opportunity to work with Novartis and support such an important cause.”

Kim Lee Tan, Digital and Social Media Lead of Asia Middle East Africa, added, “Heart failure is a real global concern. With DigitasLBI, we wish to raise awareness of heart failure in Singapore through engaging social media videos identifying the symptoms. By educating patients, their friends, loved ones and their caregivers, the condition can be detected early on and treated. Using a local comedian helps us raise awareness and steal hearts.”