The Purpose Group wins communications and branding business for Vinasoy in Vietnam

Vinasoy, Vietnam’s leading soy milk brand, has appointed The Purpose Group to handle all of its portfolio of brands. The Purpose Group has been awarded the Vinasoy, Fami and Soymen brands.

Ngo Van Tu, Vinasoy’s Chief Executive Officer, said, “We have been working with The Purpose Group for a number of years. We have had great success stories as the result of The Purpose Group’s brand strategy, insightful planning and impactful creativity. We have the choice of having the best international and independent agencies in Vietnam handling our business. It was a tough decision. By choosing The Purpose Group, we chose an agency that truly understands our brands, and an agency that has consistently demonstrated a strong commitment to further the growth of our business.”

Kit Ong, The Purpose Group’s Group Executive Creative Director and Partner (pictured above), said, “Vinasoy is one of the most iconic Vietnamese brands in the country. It is a courageous client who wants great work, and demands it. We are exceptionally proud of the work we have done for Vinasoy all these years. And we look forward to creating more great locally-accented work that captures Vinasoy’s homegrown identity. Vinasoy is a cornerstone brand for The Purpose Group to realize our ambition of helping our clients achieve a higher purpose.”