Dentsu Inc’s group CD Kaoru Sugano named “creator of the year” for 2016 by JAAA

Kaoru Sugano, a group creative director and creative technologist in Dentsu Inc., has been named the 2016 Creator of the Year by the Japan Advertising Agencies Association.

The purpose of this annual award, which was established in 1989, is to publicly recognize the most outstanding work produced by a creative professional from any of the Association’s member companies. This was the 28th time that the Creator of the Year award has been presented and the 26th time that a Dentsu creative has won this award.

Sugano (pictured) was tasked with producing the “Tokyo 2020 Presentation at the Olympic Flag Handover Ceremony” at the “Rio 2016 Games Closing Ceremony” where people from over 200 countries and regions worldwide simultaneously watched the event, and this occasion “marked precisely the creative direction for Japan”. This is the second time the Creator of the Year award has been bestowed on Sugano following 2014.