Geometry Global Malaysia lands public relations and digital duties for Malaysian telco Digi

Geometry Global Malaysia has picked up the public relations and digital assignments for the large Malaysian Telco, Digi. 

Digi (Digi Telecommunications Sdn Bhd) is a mobile connectivity and internet services provider with 12.3 million Malaysian customers. As Digi transforms from a telco into a digital company, Geometry Global Malaysia will be responsible for helping shape Digi’s communication, public reputation and perception management, as well as providing end-to-end digital marketing solutions and driving strategic thinking in the digital space for the brand.

Kenny Loh, Chief Executive Officer of Geometry Global Malaysia said: “Heading into this pitch, not only did we leverage on our previous expertise in the mobile telecommunications industry but we also focused on forming together a specialist, multi-disciplinary team with a passion in creating long lasting, valuable and rewarding partnerships with the Digi team.”

Jason Wong, Group Managing Director of Geometry Global Malaysia added, “At Geometry, we see ourselves as curators of unique and engaging customer experiences. This means that we focus on forging a connection between brands and their audiences in an immersive, participatory and conversational way. This is critically important in today’s content rich environment where audience’s attention spans are limited. Heavy emphasis will be placed on our expertise to identify pivotal ideas that trigger behaviour change in audiences which will be the most important delivery by the agency to Digi.”

The dual disciplined team will be jointly led by Vivian Tan-Higgs, Managing Director for PR and Social Lab and Karen Koay, General Manager for Digital. This win adds Digi Malaysia to the blue-chip roster of Geometry Global Malaysia key relationships which includes some of the most dynamic FMCG and lifestyle brands in the market.