Cannes Contenders: J. Walter Thompson Manila
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
J. Walter Thompson Manila
The level of vitriol around last year’s Philippine election inspired this on-going social media campaign, which urges people to rinse away their hateful words. Using lively illustrations of open mouths – crammed full of words – superimposed on smartphones, desktops and laptops, each message ends with: “Time for a Clean Start.”
It’s a reminder to let bygones be bygones, and look ahead. Bit by bit, the campaign is chipping away at hateful complaints on social media. Listerine continues to create mouth illustrations for myriad events – from International Women’s Day to Christmas and Chinese New Year (“Time to bring back the good fortune, time for a clean start.”) After all, a clean start can be good for any occasion.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.
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