TBWA Santiago Mangada Puno Philippines picks up Green Award at international AME Awards
The prestigious AME Green Award has been presented to TBWA Santiago Mangada Puno for their “Dirty Watercolor” campaign for client ABS CBN Foundation. The International AME Awards recognise the World’s Best Advertising & Marketing Effectiveness and the 2017 award-winners were announced last night in New York.
To raise awareness for Manila’s polluted rivers and tributaries, the agency collaborated with artists to produce “Dirty Watercolor”, featuring portraits of children and families living near the dead rivers using Dirty Water color, unique pigments created using water samples from Manila’s most polluted rivers. The finished art ran in an exhibit presented by ABS CBN Foundation attracting hundreds of visitors including the country’s top business leaders, artists, politicians, diplomats and patrons of the arts. The exhibit was featured on over a hundred websites, news programs and blogs around the world. All the artworks were sold, raising more than 1.3 million Philippine Pesos. Without paid media support, the campaign generated 3.3 M views and 2.4 B potential reach within the 1-week campaign period amounting to 6.1 million Philippine Pesos in media values. The winning campaign also took home 2 Gold AME Awards.
“This award brings recognition to ABS CBN foundation’s efforts to rehabilitate Manila’s polluted rivers and also honors the untiring Filipino’s spirit and the emotions that color our lives despite difficulties,” said Bryan S. Siy, Executive Creative Director, TBWA\Santiago Mangada Puno. “Our agency’s philosophy is Creativity for Humanity. Creativity is our purpose. It’s not measurable only by medals but more importantly, by the lives it has changed and the communities it has helped. Thank you for this prestigious award.”