Cannes Contenders: Y&R Melbourne
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Y&R Melbourne
To remind Australians to send internationally with Australia Post, we targeted expats who miss home and got them to do our advertising for us. By listening out for them on social media, we surprised them with a box full of Aussie goodies on Australia Day.
Y&R Melbourne
To encourage the top 1% of high school leavers to accept their university scholarship offer, Monash did more than send them a letter. They renamed their university after them.
Y&R Melbourne
This digital game of fetch for bored commuters allowed people to form a bond with a shelter dog that lasted long after they got home.
Monash University: Puzzling Posters
Y&R Melbourne
Budding engineers love a challenge, so when we gave them posters we didn’t want to make them easy to read. These posters only make sense after a series of intricate folds are made.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.