Cannes Contenders: BBDO Bangkok
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
BBDO Bangkok
According to the Ministry of Social Development and Human Society, there are 321,063 people with a hearing impairment in Thailand (2016). BBDO Bangkok conducted a survey and found that 100% take out their hearing aid at night, with 35% of them stating they experience accidents at night because they cannot hear any sounds. Recognising the dangers hearing impaired people face in the night, BBDO Bangkok created ‘Hearing Rescue’ – the world’s first hearing aid that can transform into a wristband and alerts people to danger while they sleep. Developed from a normal hearing aid, the built-in sound recognition detects danger sounds and activates the vibrating function to alert the wearer.
BBDO Bangkok
AirAsia has the most direct routes from Thailand to China, and as a result wanted to help customers learn Chinese so that they can connect more with Chinese people and their culture. However, the hardest part of learning Chinese is the ‘Han ZI’ characters. In order to help them learn over 2,000 characters, BBDO Bangkok created a lock screen app, called ‘Unlock Han Zi’, that utilises the unlock routine to practice writing the characters.
BBDO Bangkok
A band’s T-shirt is a symbol of their music; however, over time these t-shirts have become a fashionable item with the wearer increasingly unaware of the band’s music. In partnership with JOOX, Thailand’s leading music streaming service, BBDO Bangkok created the ‘Band Tee Detector’. The app analyses the T-shirt’s graphics, patterns and logo, and matches the imagery with the music database to direct users to the band’s music. Now, fake fans can turn into real ones.
BBDO Bangkok
In Thailand, there are more than 35 million drivers on the road. Of those drivers, 75% of them place monk statues on their car dashboard because they believe that being holy, the monk statue can save them from road accidents. However, Thailand ranks second in the world for road fatalities. To decrease accidents caused as a result of speeding, the Thai Health Promotion Foundation partnered with BBDO Bangkok to create the world’s first monk statue that cautions drivers while driving. The statue detects legal speed limits, and should the driver exceed the limit, the statue will automatically play phrases warning drivers to be mindful, slow down and drive safe.
BBDO Bangkok
Losing your pet can hurt as much as losing a family member, and given a dog’s lifespan is 7 times shorter than a human’s, this pain can happen many times over. Studies suggest that people are 5 times more likely to get a new dog if it resembles their previous one. As a result, BBDO Bangkok partnered with Thai Dog House and Soi Dog Foundation to create “Immortal Adoption” – the world’s first dog recognition algorithm that matches one’s late dog with an identical (or close to) dog from a shelter. Using an algorithm that analyzes breed, colour, facial appearance and size, users are provided with potential look-alike dogs to consider for adoption.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.