Cannes Contenders: BBDO Japan
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
BBDO Japan
Mars Japan was the first company n the world to develop a range of cat food formulated specifically for older cats as part of their age-specific food range. To commemorate “Respect The Aged” Day in Japn, we launched an online web-film for Kal Kan (internationally Whiskas). It follows the story of a woman as sh e recollects her memories with an older gentleman, as they reflect on their past friendship.
BBDO Japan
In 2016, Johnson & Johnson launched the Band-Aid “Kaiteki-Plus” (loosely Comfort Plus) which was a superior adhesive bandage that was softer and so was barely noticeable to the wearer. So to demonstrate the new product’s effectiveness, Band Aid launched an online film featuring, P-Nut, a renowned “finger-tutter”, he applies Band Aid to all his finger joints and then proceeds to show off this dancing fingers in a series of fluid and intricate movements. You couldn’t ask for a more dynamic product demo.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.