Cannes Contenders: Ogilvy & Mather Malaysia
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Ogilvy & Mather Malaysia
“It will never happen to me.” That’s what most of us think when it comes to misfortunes. But the fact is: bad things will never happen to you until they happen to you. Allianz Insurance wanted to remind people of this and urge them to get the right protection before it is too late. After all, no one is spared from misfortunes.
Ogilvy & Mather Malaysia
Snatch theft is a rampant threat in Malaysia. Victims have been severely injured or even killed as a result of these attacks. The most common target is women. But as culprits strike fast and disappear on motorbikes, catching them becomes next to impossible. Ash Be Nimble, a homegrown sportswear brand, wanted to go the extra mile to give some control back to Malaysian women. Handbag Dyetonator is the world’s first device that brands snatch thieves after they’ve committed the crime. Masked as an inconspicuous handbag accessory, it ignites a coloured dye pack and fires a smoke flare when a theft occurs, making it easier for the culprit to be apprehended. To activate the device, the victim simply needs to send a detonation code via SMS, from any mobile phone. Using the built-in GPS, women can also locate and retrieve their stolen handbags.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.