Cannes Contenders: Ogivly & Mather Thailand
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Ogilvy & Mather Thailand
This online short film is about 2 people accidentally meeting one night. One person wants to be blind, and the other is about to go blind. A famous, young photographer is a fading star as his failing vision deteriorates into blindness. He accidentally encounters his ex-girlfriend who has a freshly broken heart and has seen things so painful she wants to go blind. After a night of heartsickness and drunkenness, they embark on a confused, out-of-focus trip together. The trip recalls an unclear past relationship that leads to an emotional conclusion. Without focused eyesight, their love, instead, comes into focus. He realizes the importance of what he is about to lose forever and his blurry feelings become focused and clear. At the end of the film, we invited the audience to help cataract patients by making donations.
Ogilvy & Mather Thailand
Bangkok’s traffic is amongst the worlds worst. In fact, people in Bangkok waste an average of 61 hours per person, per year sitting in it. So with the help of KFC’s delivery drivers, we collected and shared data on the best shortcuts they most frequently used to avoid congestion. It effectively and significantly reduced commute times for Bangkokians and gave everyone more time to pursue happiness.
Ogilvy & Mather Thailand
Trigger Finger (stenosing tenosynovitis) is a condition where a person’s finger gets stuck in a bent position. Your finger may straighten with a snap — like a trigger being pulled and released. Today, the number of people from the “smartphone generation” suffering from this condition is rising sharply due to the constant use of electronic devices. As one would expect, the smartphone generation is more susceptible to the condition as they are on their devices for longer each day, with fingers on phones for almost 4 hours daily. So we launched an online campaign with KFC to help educate people on how to exercise their fingers with KFC Finger Yoga. The exercises were codesigned by a yoga instructor and orthopedist. Step-by-step, educational video clips were produced and posted to websites and as online video clips. These simple but effective exercises can easily be practiced by anyone, anywhere, anytime, in order to reduce finger stress and fatigue. KFC Finger Yoga helps fingers resume enjoyable and fulfilling activities. After all, life should always be finger lickin’ good.
Ogilvy & Mather Thailand
This moving film tells the story of Ploy, a young Thai girl with big ambitions to be a professional boxer from a young age. Diligent and determined, she challenges the status quo to punch above her weight, slowly winning hearts and minds with the help of her passion for baking. Ploy indeed becomes a boxing success, but is unfortunately injured and forced into early retirement. In the face of defeat, she turns her efforts to starting a bakery. With the same approach to her training, we see Ploy start an ambitious yet successful long-term business. The film ends by saying “if you fight, we’ll fight by your side” – supporting Kiatnakin Bank’s consumer proposition: “Become a better you”.
Ogilvy & Mather Thailand
We used the occasion of International Day of Forests to create a limited edition jigsaw puzzle. On the outside of the box is a beautiful image of a lush and beautiful tropical rainforest. However, during the 3 hours, it takes to assemble the jigsaw, the audience sees a tragic picture of a destroyed forest with only tree stumps and dead land. The jigsaw reveals the fact that, in the 3 hours it takes to complete the puzzle, 138 soccer fields of rainforest will have been deforested. The jigsaw puzzles were sent to Thai opinion leaders calling for their support in spreading awareness of this critical issue to the general public, and to ask for donations to be used to support the forest rangers and increase their effectiveness in the wild to reassembled the shattered state of Thailand rainforests.
Ogilvy & Mather Thailand
Opportunity for many is the chance to create opportunities for others. This film takes us on an emotional journey as the story unfolds to show how the main character has learnt first-hand how to appreciate the value of life and use her own experiences to better the lives of others.
Ogilvy & Mather Thailand
Two Boy Scouts are trapped on a deserted cliff. The braided Boy Scout has both hands caught under the boulder while the other cannot move his legs. Both are starving and frail. The fat Boy Scout talks to his braided friend that he is honored to die with him and asks if he has anything to eat. The braided Boy Scout says no but the fat Boy Scout nonetheless suspects him of hiding something. Suddenly, a pack of Voiz Mini Cookies falls to the ground. The fat Boy Scout with free hands is angry with his selfish friend. Since his friend is unable to move his hands, he expects to snatch away the Voiz Mini Cookies to eat. Surprisingly, his friend uses both pigtails to grab the Voiz Mini Cookies back and eats it in a gloating manner. After all, Voiz simply cannot be shared.
Ogilvy & Mather Thailand
There are only 2 college students remaining in the after school tutoring class. The boy (Ake) makes his move and approaches the girl (Jane) to kiss her. Jane, who just had a bite of Voiz Waffle, is shocked. Moving closer to Jane, he aims to bite the other end of the Voiz Waffle. Jane fights back. Suddenly, her eyes blaze and laser beams shoot out and vaporizes Ake, preventing him from eating her Voiz Waffle. In the end, another friend enters the room and asks Jane if she has seen Ake. Jane stops vacuuming and we see the shattered pieces of
Ake’s face and headset on the floor. She says nothing and continues eating her Voiz. After all, Voiz simply cannot be shared.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.