Fuse Adventures in Audio, BBDO/Proximity Malaysia and Director’s Think Tank weave their magic for Visa payWave campaign
In this online spot for Visa payWave entitled ‘Magic Beep’, a little girl is convinced of her dad’s magical skills – and curious about her own. The film injects magic into something as simple as using a credit card and was conceived by BBDO/Proximity Malaysia with music by Fuse Adventures in Audio and production via Director’s Think Tank.
OJ, Music Director at Fuse, explained: “The agency had a vision to create a sense of magical wonder that didn’t come across as cheesy, over-sentimental or child-like – a vision superbly brought to reality by Directors Think Tank’s Rajay Singh.”
Rath, Head of Production at Fuse called it the perfect opportunity to showcase their versatility and intuition for such stories, along with the best singing & composing talents for the job: “We were given room to define the mood and shape of the music, and this made the collaborative experience even more magical.”
Credits –
ECD: Vijay Anand
CD:Tak Shune Lee.
Writer: Mindy Lim
Art Director: Tatt Ho Chow
Agency Producer: Nisha Khirudin
Production House: Directors Think Tank
Film Director: Rajay Singh
Offline Editor: Affandi
Post House: VHQ
Song: Fuse Adventures in Audio