Cannes Mobile Lions: Dentsu Y&R Tokyo wins Grand Prix for Recruit Lifestyle ‘The Family Way’

Dentsu Y&R Tokyo has won the Grand Prix plus a Gold and Silver Lion for Recruit Lifestyle’s “The Family Way” in the Cannes Lions Festival of Creativity Mobile category.

PHD China has picked up a Silver Lion for Bayer’s “Yasmin’s Sex-Ed Revolution”.

Tencent Shenzhen wins Bronze for QQ Alert “Hope Never Dies”. Y&R Singapore also win Bronze for “Tinymos The World’s smartest Astrophotograhy camera” as do Dentsu Tokyo for Ezaki Clico’s “Glicode”.

Jury President Andy Hood, Head of Emerging Technologies, AKQA, explained that the best work has seen creatives offering solutions to some of the world’s biggest problems and the Grand Prix did just that. “It’s not just an award, it’s a statement of how we want the winning work to be and how technology can have a direct impact on people’s lives.”

VIEW THE FULL LIST OF MOBILE WINNERS: Mobile Winners.xlsx