Eric Yeo transfers from Saatchi & Saatchi Singapore to join Leo Burnett Singapore as ECD

Eric Yeo has been promoted to the Executive Creative Director role at Leo Burnett Singapore.

Yeo (pictured), moves from Publicis sister network Saatchi & Saatchi Singapore where he was a Creative Group Director at the agency since joining in June 2015. Yeo is a highly regarded and respected creative in the Asia region, having won every major industry award including D&AD, Cannes, OneShow, LIA, and Spikes Asia.

His advertising career, which spans more than 20 years, has seen him work at TBWA, Y&R Wundermen, Ogilvy, Leo Burnett, FCB and Lowe (Thailand), Saatchi & Saatchi Singapore, and now Leo Burnett Singapore.

Yeo will report directly to Publicis Communications Singapore CEO Lou dela Pena.

Dela Pena said, “Eric has been an invaluable part of our team since he joined us. Not only is he a world-class creative, he is also a rare combination of grit, grace and killer creative ambition. Eric also has a reputation in our industry for spotting, inspiring and nurturing young talent. In fact, many of the creatives that he has groomed have gone on to have hugely successful careers of their own. We are incredibly lucky to have him lead our agency.”

“There is nothing I relish more than the opportunity at hand. One that allows me to build a creative department that is talented and curious in equal measure. The thirst to do great work that works for our clients will be the compass that points Leo Burnett into the next chapter,” said Yeo.

Serene Koh, MD of Leo Burnett Singapore, said, “I am very excited to partner with Eric. It is our desire to push creativity, together with the extraordinary talent in his team, in order to deliver only the best for our clients”.