Geometry Global Malaysia consolidates position across digital, PR and now BTL with latest win

Geometry Global Malaysia has added Below-The-Line (BTL) services for Digi Telecommunications to its roster of services that currently includes digital and PR.

The BTL scope of work for Digi encompasses total retail communication – prepaid, postpaid, broadband and corporate, inclusive of any B2B communications work. The BTL work will take effect immediately from 1st January, 2018 through to 2020, with an option to renew for another year.

“The win for BTL was very much like receiving a piece of a puzzle that completes the whole picture. Our work in BTL will complement and leverage on any opportunities that we find in Digital and PR and vice-versa. This in turn will allow us to better serve, design and oversee the Digi consumer purchase journey. We want consumers to not just buy, but inspire them to make the right choice and help them feel good about the decisions they made. Simply put, we want them to buy well and confirm that we understand how important those decisions are to them. With that said, we look forward to inspiring more of Digi’s customers and realizing Digi’s vision as it seeks to continue its consumer digitization efforts,” said Kenny Loh, Chief Executive Officer of Geometry Global Malaysia.

“Our approach to the brief was three-pronged: by leveraging on our vast FMCG/ shopper experience to optimize POSMs, we dissected the communications via different touchpoints to bring relevancy to different target segments and developed mnemonic devices based on existing codes to ensure that the Digi brand stands out consistently across all touchpoints,” said Jason Wong, Group Managing Director of Geometry Global Malaysia.

The team for BTL will be headed by Leong Siew Yee, General Manager for Shopper Marketing, and will work in tandem with Vivian Tan-Higgs, Managing Director for PR and Social Lab and Karen Koay, General Manager for Digital and Social in realizing work for Digi. This win reinforces Geometry Global Malaysia’s commitment to offering precision marketing services and solutions to its blue-chip FMCG, as well as Digital & Telecommunications clients across all requisite marketing channels.

Photo caption: From L to R – Ian Choe (Group Account Director),  Wendy Chiu (Head of Design), Kenny Loh (CEO), Leong Siew Yee (GM- Shopper Marketing), Jason Wong (Group Managing Director)