The Thinking Machine Asia wins digital marketing duties for Simba Choco Chips and Cereal Bar

Following a multi-agency pitch, The Thinking Machine Asia has won the digital duties for Simba Choco Chips and Cereal Bar. The Digital team at The Thinking Machine Asia will now handle digital and social media marketing duties for PT Simba Indosnack Makmur. The agency will be working on the brand’s digital presence through strategic insights that engage their millennial consumers.

Stefanus A. Hadiwidjaja CEO, PT Simba Indosnack Makmur said, ” Digital as a medium has become increasingly important for us, given the changing media consumption pattern of our core target consumers. Keeping the same in mind, our partnership with TTM on the digital space is a strategic one since we wanted to have a new yet synergistic approach in our communication. TTM’s Innovative thinking along with a blend of young and experienced talent really enticed us.”

Lita Natanagara, General Manager, The Thinking Machine Asia said, “It’s great to see our thinking and approach being appreciated by the client. We are super excited to partner with Simba. The team has come up with some extraordinary ideas and we look forward to implement them and create great digital conversations around the brand.”