Cannes Contenders: Cummins&Partners Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

‘Stop The Horror’ was created for Go Gentle Australia – a not-for-profit organisation lobbying for better end-of-life choices. ‘Stop The Horror’ is an interactive film that tells the true story of Greg Sims – a terminally ill patient. It captures the horrific pain and suffering he had to endure at the end of his life. The film is so raw and uncensored that an on-screen button allows the viewer to escape the film when it becomes too much to watch. When they click away, we reveal that Greg Sims did not have that same right – he could not escape the horror. We then give the viewer a way to prevent this sort of suffering – by voicing support for a compassionate voluntary assisted dying law to their local parliamentarian. To experience the film: http://sth.our-award-entry.com/.

PUMA: #LetUsAllTieTheKnot

In August 2017, the government announced a national survey to determine whether Australians support marriage equality. PUMA wanted to make it clear they support equality and individuality of every kind. And they wanted to give the public a way to express their support easily too. With #LetUsAllTieTheKnot, we turned the everyday action of tying shoelaces into a symbol of support for everyone to be able to marry whoever they love. Together with a lacing expert, we created the Equality Knot – a unique knot that sat noticeably on the side of the shoe with an equal sign as its central feature.

We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.