Cannes Contenders: Society Malaysia + Universal McCann Malaysia
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Society Malaysia and media agency Universal McCann
Society Malaysia and media agency Universal McCann (UM) have devised a unique campaign with KFC to commemorate this year’s International Women’s Day. Across various platforms and social media, instead of the well-known and beloved Colonel Sanders, the face of the day for KFC is Claudia Sanders.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.

