Cannes Contenders: Tonic Worldwide Mumbai
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Tonic Worldwide Mumbai
Festivals are a way to connect with each other and express felicity. But every Diwali is a nightmare for our furry friends. With noise levels reaching up to 116.4 decibels, the never-ending noise pollution in Diwali increases their stress levels as dogs hear 4 times more than humans. The maddening noise of fire crackers leads to anxiety attacks and palpitations. Unfortunately, they have no other option than to just bear the mental torture. Tonic Worldwide Mumbai made sure that our friends didn’t feel left out and helped them relax just the way humans do – by listening to music. Introducing Woofer – therapeutic music for dogs to de-stress.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.