Cannes Contenders: i2mago Guangzhou

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

Cell Phone Prison

i2mago Guangzhou

“Cell Phone Prison” is made up of three individual posters and videos. With the advance of smart phones and social media, and the emergence of various convenient applications, mobile phones have gradually become an indispensable existence to us. However, while providing convenience in life, mobile phones are also slowly affecting people’s normal life and interpersonal relationships. In order to change this situation, people need to be aware of the drawbacks of mobile phone addiction, so that they can use their devices correctly and wisely. Therefore, Shenyang’s Institute of Psychology hopes to use powerful ideas to communicate this aim.

In order to convey the message effectively and trigger reflection, the visual style of surrealism was chosen in particular, and the mobile phone usage scenes were combined with the imprisonment scenes by exaggeration. Through this creative expression, we hope to advocate everyone to balance the relationship between mobile phones and real life correctly and reasonably.

We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.