Joos Khor joins Text100 Malaysia as CD

Text100 has appointed Joos Khor as its new Creative Director for Malaysia. Leading the Malaysian Creative Team, Khor is tasked to oversee the agency’s creative processes and standards.

Khor (pictured) joins Text100 from McCann. Throughout his career, he has worked with global brands such as NIKE, IKEA, IBM, Volkswagen and Oreo, earning several awards in recognition of his work at the Effies, Mob-Ex, Marketing Excellence and Kancil Awards, among others.

“As we step forward to become a full-service marketing communications agency, creativity becomes the driving force not just in the work we do, but also the people we invest in and the brands we engage with. Having Joos as our creative director will help us deepen the culture of creativity and innovation across the business.”

“Beyond his indisputable skills and experience, Joos is a perfect cultural fit, embodying the same passion and values that make us all ‘wired differently’,” said Text100 Malaysia’s Managing Consultant, Lee Tiam Siang, who was promoted to the role in September last year.

Text100 has also realigned its Digital Hub from a predominantly digital and technical team to a full suite of creative service consultants that include integrated designers, technology producers, web developers, and a creative copywriter. Following Khor’s appointment, Text100 made further strategic hires and developments that include: Crystal Chong joining Text100 as creative copywriter and transitioning its own senior designer, Jason Boi, into the role of digital producer.

According to Khor, “We are living in a state of flux within the entire marketing communications landscape, and this is the reality for both agency and client. I believe nobody knows what the future holds, and therein lies the opportunities and pitfalls. What will make us thrive is our ability to be agile and creative at the same time. It doesn’t get any more exciting than this!”