Ogilvy & Mather stars at Indian Kyoorius Creative Awards winning 2 Black and 27 Blue Elephants

The 5th annual Kyoorius Creative Awards in India saw a total of 5 Black and 90 Blue Elephant awards handed out across Advertising, Media and Digital categories. The Kyoorius Creative awards this year received a total of 2200+ entries across 15 categories with 374 unique entrants.

Ogilvy & Mather India was the top agency of the night sweeping 2 Black and 27 Blue Elephants. Early Man Film was the second most awarded agency which grabbed 1 Black and 6 Blue Elephants for their ‘The Story of Kaveri’ work.

Rajesh Kejriwal, Founder CEO, Kyoorius, said, “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them them for their truly deserved win. It gives me immense happiness to announce that we received 20% increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”

The 5 Black Elephants went to:

1. Ogilvy & Mather for – #HoliNotHooliganism and

5. BBDO India for – #FuelFor The RealFit

This year, the prestigious Power of Print award, an IP owned by the Times Group was presented to Curry Nation Brand Communication for their impactful print campaign ‘Lifeline Question’.  Brave New World, Bangalore and FCB Interface were awarded the runner up winning title for their campaigns ‘No’ and ‘Honarary Doctors’ respectively.

Bollywood’s legendary icon Mr. Amitabh Bachchan was honoured with Master of Creativity award for his immeasurable contribution in the advertising and marketing world of India which has become far more robust and vibrant today. His presence has indeed changed the way people look at brands today.

Ogilvy India’s Group Chief Creative Officer Sonal Dabral (pictured right) said: “It’s a great feeling to be the leading agency once again at this prestigious award show. Kudos to all the passionate teams at Ogilvy that made it happen. Winning 2 Black Elephants and 27 Blue elephants across categories from digital to traditional is a testimony to the fantastic breadth of winning talent that we have in Ogilvy India. I’m thrilled that we won not one but two Black Elephants, but I’m particularly happy that both these big winners, for Vodafone Sakhi and #HoliNotHooliganism, deal with critical issues around gender inequality, prejudice and gender-based violence. Thanks to our amazing clients at Vodafone and Reliance General Insurance for actively supporting such work.”

Speaking about winning the Black Elephant, Josy Paul (pictured left) Chairman and National Creative Director, BBDO India said, “Quaker Oats is how I start my day. It’s my morning raga. So I am personally super thrilled when this everyday energy routine wins India’s biggest award. And it’s all because of our awesome team at BBDO Delhi and our truly enlightened client at PepsiCo, and the fantastic craft and film direction by Neeraj Ghaywan. Thank you for the Grand Prix breakfast.”

Kyoorius Creative Awards that opened doors for a unique out-of-home (OOH) advertising contest, ‘Inoohvation’ this year in association Kinetic, saw participation from the brightest minds across creative communities in the country. Based out on a brief set out by Honda, the contest was aimed at rejuvenating creativity by smart use of technology and storytelling techniques by creating an outdoor campaign. Creative Agency Studio Mars won the coveted title for their campaign ‘Will they see Blue’. While J. Walter Thompson and Locopopo bagged the runner up title for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’ respectively.

VIEW FULL LIST OF WINNERS: Kyoorius Creative Awards Winners List.xlsx