Cannes Contenders: DDB Sydney
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
DDB Sydney
An almost unbranded ad, which at first seems to be just a pair of suntanned feet… until you look more closely. Macca’s shows it is at the heart of Aussie Summers by going ‘Full Summer’ and shining a light on this little quirk of the Summer season.
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DDB Sydney
Australia’s oldest bank, Westpac, captures Australia’s cultural identity of mate ship by illustrating real-life moments of help from the past. Directed by award-winning director Mark Molloy, the creative looks at big and small moments across Australian history and how helping in times of need is innate to the Aussie way of life. The work is a continuation of Westpac’s Proudly Supporting Australia platform.
DDB Sydney
Player performance decides a match. Science says so. But how do upsets happen? Some teams have an extra member. Fans. As official travel partner of the AFL, Virgin Australia wanted to prove the value of flying interstate to support your team. So Virgin Australia and DDB Sydney decided to analyse sports in a way never done before – by measuring, in real time, the impact fans have on the scoreboard. The Virgin Australia Fan Report was deployed for the first time ever at the 2017 AFL Grand Final using real time fan monitoring technology – then the results were shared with Australia across social and broadcast via Channel 7.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.