Cannes Contenders: Rabbit’s Tale Thailand
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Rabbit’s Tale/Rabbit Digital Group Thailand
To promote SMK ‘Fit Insurance’ to broader targets, ‘Thank You Thailand’ uses sarcastic humour to portray Thai public transportation as the key factor that keeps every Thai citizen in shape. The film became viral as its entertaining value hits the insight which every Thais have to face everyday.
Rabbit’s Tale/Rabbit Digital Group Thailand
‘The Sound of Architecture’ creates a breakthrough of showcasing real estate projects in the competitive market by decoding key elements of Noble’s projects into music tracks playable through custom-designed sound generator. This experiential campaign generate huge awareness and interaction that gained the highest result in Noble’s history.
Rabbit’s Tale/Rabbit Digital Group Thailand
In order to create buzz for the series, ‘Sacrifice for the Crown’ let the audience experience the same tension that the queen had to sacrifice her own identity when she was crowned in 1938. The campaign challenges audience to delete their facebook account (today’s most valuable identity) in order to win a royal trip to England. This torturing campaign generated a lot of conversations that made ‘The Crown’ a hit among Netflix’s fans in Thailand.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.