Cannes Contenders: Hakuhodo Indonesia
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Hakuhodo Indonesia
A series of distressing photos of abused women took the social media by storm in Indonesia, shining much needed light onto an issue that has plagued the country for a long time.
Kapal Perempuan, an NGO for the Advancement of Women’s Right, together with Hakuhodo Indonesia, partnered with popular local bloggers to create a series of photos that depict heinous acts of violence against women, but hidden unless ‘revealed’ by a smart use of Facebook. With more than one photo uploaded, the photos will appear cropped unless clicked upon. Once the photo is unveiled, the full story becomes clear – things may not be what it seems on the surface, much like domestic violence in Indonesia.
In the conservative society of Indonesia, 8 out of 10 cases of domestic violence went unreported. This is mainly due to social stigma, with victims or their family choosing to bury it rather than face the shame and taboo that will undoubtedly fall to them. Hence, the cycle of abuse continues. Victims of domestic abuse often feel trapped out of fear for their lives or children. This has led to many deaths and suicide cases that are sadly preventable.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.