Strangers help strangers to bridge the gap of blood donations in The Social Street’s project
India is home to over 512 million people. Despite this population size, there is a significant demand-supply gap for blood units in many healthcare facilities across India. According to a report by the World Health Organisation, only nine million blood units are available annually in India, against a demand of 12 million units.
India has over 226 million active social media users. With this in mind, @BloodDonorsIn, a Twitter platform monitored by The Social Street, became the one-stop solution for the millions in need. Today, it is a 1 million plus strong (and growing) community, where strangers are helping strangers from all parts of the country with just a single tweet.
Twitter India partnered with Blood Donors India to launch social initiative called #BloodMatters, designed to drive more awareness and bridge the gap of blood donations in India. Blood Donors India (@BloodDonorsIN), is a voluntary blood donation helpline on Twitter and the first partner for the #BloodMatters initiative.
The process is simple – People can request for blood donation simply with a Tweet to @BloodDonorsIN with their location hashtag, blood type, mobile contact and Twitter handle. People interested to help can follow @BloodDonorsin and respond or retweet requests for help.
The campaign won two metals at the Goafest Abbys 2018 in the Public Relations (CSR) and Digital & Mobile (Social Media) categories.