Publicis Communications names Zhao Fei as creative partner + hires Ken Fang as MD in Beijing

Publicis Communications Beijing has appointed Ken Fang as Managing Director of Publicis WorldWide, Saatchi & Saatchi and Team One Beijing Office to manage and further drive business opportunities. In April, Zhao Fei was named as the Creative Partner of Publicis WorldWide, Saatchi & Saatchi and Team One Beijing to lead the team to strengthen the creative capabilities.

Fang (pictured above right) and Fei (left) report to Oliver Xu, Chief Executive Officer of Publicis Communications Beijing, and Nuno Wu, Executive Creative Director of Publicis Communications Beijing, respectively. They will partner up to lead the business and optimize the capabilities, intensify the cooperation among the professionals, and offer integrated communication solutions for clients, to help brands accelerate business transformation and provide continued support for digital marketing within the network.

Fang, a veteran working in advertising for 20 years, has extensive experience in brand communications and digital marketing; Fang used to work at senior roles in several well-known agencies including Jiaxin Ogilvy, TBWA\Hakuhodo and Wunderman and excels at integrated marketing strategies and brand communications. Fang has served many international and domestic brands, such as Volkswagen, Audi, Yili, Huawei, Snow Beer and IBM.

Fei has more than 16 years of creative experience, coming with extensive knowledge in digital creative and social media marketing. He has worked for many brands like Cisco, P&G, Lenovo, Mirinda, Lianjia.com and Kuaishou.com, to name a few; He has been honored with D&AD Yellow Pencils, and other awards in Cannes Lions International Festival of Creativity, New York Festivals, Longxi Awards and China 4A Golden Seal Awards. Before joining Publicis Communications, he had worked for digital creative companies such as Ogilvy One and Amber.

Xu said, “I am delighted that Ken Fang and Zhao Fei join us at Publicis Communications Beijing. I believe the synergy between the two will definitely bring about more positive changes, I am looking forward of them to further provide our clients with communication solutions, and bolster the creative capabilities.”