Bestads Six of the Best reviewed by Mark Tutssel, executive chairman and global CCO, Leo Burnett
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Mark Tutssel, executive chairman and global chief creative officer at Leo Burnett Worldwide.
Winner: Greenpeace UK “There’s a Rang-Tang in my Bedroom“. I’ve long been a proponent for leveraging the incredible potential of animation to bring our storytelling to life in fresh ways. The latest work from Greenpeace UK is proof positive that this vibrant and vivid canvas can unlock worlds of creative potential. In this film, classic animation is used to establish a real emotional connection with the viewer, and the decision to think beyond live action also opened space for elegant and poetic copywriting. READ ON…