Spencer Wong joins M&C Saatchi Hong Kong with the agency adding his name to the door

In a major creative move in the Hong Kong market Spencer Wong (pictured) has joined M&C Saatchi with the agency launching and rebranding as M&C Saatchi Spencer.

Wong departed McCann & Spencer Hong Kong in March this year and at the time Campaign Brief Asia speculated that he would be joining M&C Saatchi.

The opening of Hong Kong comes off the back of two other office openings by M&C Saatchi in the region: The Indonesian office was launched in January this year, followed by the acquisition of Scarecrow in Mumbai in April.

M&C Saatchi Spencer HK will complement the existing operations in Shanghai, Kuala Lumpur, Tokyo, Jakarta, Delhi, Mumbai and Singapore while building its own unique niche by offering advertising, digital and social media marketing.

Moray MacLennan, M&C Saatchi Worldwide CEO said,”Identifying Hong Kong as a strategic market was the easy bit, more difficult was finding the top creative talent to partner with. It’s great to have Spencer Wong back at M&C Saatchi.”

Richard Morewood, M&C Saatchi Asia CEO said,”Hong Kong’s strategic importance can’t be underestimated as it reclaims its position as a bridge between China and the world. This is an opportune time for M&C Saatchi to be returning to Hong Kong and we’re excited to partner with the top person in the territory’s advertising industry.”

He added, “Spencer has worked with M&C Saatchi before and is familiar with our beliefs and culture. It is great to have him back in the network. We look forward to a long and successful partnership.”

Wong said,”The past 30 years in advertising have been incredibly rewarding. I have helped build brands and teams, but returning to M&C Saatchi is like a homecoming and I willhopefully be achieving even more in an agency I can call my own. As Moray has rightfully said before – it is the age of the entrepreneur.”

“Hong Kong’s resurgence as a regional hub offers the advertising industry a unique opportunity to restate its position as the “Window to China”. It also allows us to create communication solutions that are shaping our marketing industry, be that ICO, big data, AI or shared economy. The possibilities are limitless, and I am excited to be on this journey.”