Publicis India wins creative duties for JSL Lifestyle’s Arttd’inox to be managed out of Delhi

Lifestyle brand, Arttd’inox has appointed Publicis India for creative duties. Publicis India was appointed after a multi-agency pitch which saw more than 3 agencies vying for the pivotal account.

As its creative and communication strategy partner, Publicis India will play a key role in fronting the communications mandate of Arttd’inox and making it a sought-after lifestyle brand in India.

Arttd’inox is more than a decade-old lifestyle brand from the house of one of the biggest stainless steel manufacturer in India, Jindal Stainless Limited (JSL). It is actively engaged in bringing out innovative design concepts in tableware, gifting, home décor and bespoke kitchens.

Deepikka Jindal, MD, JSL Lifestyle Ltd. said, “Stainless steel is normally associated with something very basic and industrial though it has been rooted in the cultural fabric of India. Therefore, as a high-lifestyle brand, we found an opportunity to change the perception of people by marrying form & functionality in creating luxurious products. We have been in existence for more than a decade and have been striving to create a unique space for the brand Arttd’inox. With our new strategic GTM approach, we felt the need for a partner, who could truly understand our strengths and help us become a one-of-its-kind high-lifestyle brand of desire. We found the partner in Publicis India.”

Ravpreet Ganesh, Executive Director, Publicis India (pictured above) said, “Arttd’inox is more than just a retail brand. It symbolizes artistry, luxury and creativity. Being a part of the JSL Group, Arttd’inox is on a journey to change the perception people have about stainless steel and we are proud to associate with them in fulfilling this dream.”

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