Wieden+Kennedy Shanghai picks up creative duties for IKEA China following competitive pitch

Wieden+Kennedy Shanghai has been appointed by IKEA as its lead creative agency in China, following a multi-agency pitch.

Over the next two years, the agency will take on a variety of creative work including national integrated campaigns, store opening campaigns, as well as digital, social and retail communications.

Best known for provocative creative ideas and iconic storytelling, W+K is dedicated to elevating the brand excellence through a deep understanding of the values and aspirations of the Chinese market.

Lukasz Ostrowski, marketing director of IKEA, commented: “We have high hopes for working with W+K Shanghai to build our unique brand, draw in a new generation of customers to find the love in everyday lives and drive growth in a new and existing market.”

Bryan Tilson, managing director of W+K Shanghai, said: “We’re so proud to be partnering with IKEA in China. It’s such a special brand with a legacy of great creative work and we’re excited to see what we can accomplish in working together.”

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