Dentsu Impact wins creative duties for Vietnamese smartphone brand Mobiistar in India

Mobiistar, the Vietnamese smartphone brand that forayed into the Indian smartphone market in May this year, has appointed Dentsu Impact as its creative partner.

With an aim to be one of the leading handset brands in the sub 10k segment, India today is one of the most important markets for Mobiistar. Consequently, as part of the mandate, Dentsu Impact – Mobiistar’s communication, strategy, advertising and branding partner, will help the company understand the consumer’s mindset, behaviour, motivations and triggers. This, in turn, will aid Mobiistar mark its presence in a cluttered smartphone category.

Aniruddha Deb, Chief Marketing Officer, Mobiistar said, “While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand’s creative partner in India. The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category.”

Amit Wadhwa, President, Dentsu Impact (pictured) said, “We are excited to partner with Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today.”

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