Leo Burnett Bangkok helps UNIQLO become a local ambassador with a roadside concept
From a mall format to a roadside concept, UNIQLO roadside store truly becomes a part of Phattanakan community in Bangkok. Thus, the creative idea from Leo Burnett Bangkok plays around ‘local people’ inviting ‘local people’ to celebrate and to welcome new neighbour, UNIQLO Phattanakan.
On the opening day, UNIQLO held a a press conference to announce the plan about the expansion of this new store format and the commitment to growing with local businesses, to help create more job opportunities and boost the local economy. The local ambassadors were invited to give their invitation speech on the opening date. They also invited press, investors and business partners to visit and shop to generate buzz and make the news.
Don’t miss the best of Asia’s creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.