J Walter Thompson India develops #Driven By The Children Within campaign for Exide

Like bright colourful balloons, we are all born filled with optimism and positivity. But at some point in our lives, there comes a phase that changes it all. We stop being kids and start becoming adults. ‘Adulting’ is the world’s biggest deflator. And the crusher of our positive drive towards life.

On Children’s Day, Exide, a brand that celebrates the unbridled joy and spirit of inner drive found opportunity to remind us exactly that. By showing us how as adults we fail to keep up the positive, cheerful drive in life we had as a child. And it did this, by simply showing us how differently we react to certain common situations in our daily lives.

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Uttio Majumdar, Head of Marketing, Exide Industries Limited said, “As a brand, Exide not only believes in the irrepressible drive within oneself but fosters it as well, in practice and in spirit. So on Children’s Day, we found a great opportunity to show the world how important it is, not to let go off this childlike inner drive while we grow up.”

Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata who conceptualised the film says, “Kids keep learning from us every day. But on Children’s Day, we decided to change the narrative, by letting children teach us adults a thing or two about life. And show us show how we can embrace life as it comes, with a lot more positivity and drive.”

Created for Exide, by J Walter Thompson, and directed by Abhishek Sinha, #TheRevelation has been released online for the 14th of November, Children’s Day.

Credits –

Account Director: Neha Srivastava

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