Ex Nissan United New York’s Leigh Arbon joins TBWA\Singapore as head of digital

TBWA\Singapore has appointed Leigh Arbon as Head of Digital, reporting directly to Managing Director, Ara Hampartsoumian.

Arbon (pictured) will be responsible for delivering digital integration across the company, whilst identifying new cutting-edge marketing needs and developing TBWA’s capabilities to meet these needs.

With an education in software development, he began his career at IBM, before joining TBWA\Melbourne to work on digital creative solutions for brands including ANZ, Australian Government, Origin Energy and Mimco. He has remained with the network since, and joins

TBWA\Singapore from Nissan United New York – the network’s dedicated unit handling Nissan’s global marketing business – where he managed global social media, global digital campaigns and provided strategic and creative direction for regional campaigns.

“We’re very excited Leigh is on our team as we continue to develop more agile yet holistic approaches to brand marketing. He’ll play a big part in evolving and growing our expertise to ensure we continue to create the most culturally impactful work for our clients in this ever transforming digital landscape,” said Hampartsoumian.

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