Dentsu Aegis Network launches thought leadership piece ‘New Brand Balance’ report

Dentsu Aegis Network has collaborated with Longitude Research to launch the New Brand Balance report which explores how leading experts are embracing disruption in the search for enduring brand value.

The report is part of Dentsu’s ongoing research into brand value in the digital economy, including research on the online buying behaviours of centennials in Southeast Asia as well as a study on the priorities of CMOs and senior marketers globally.

View the report here: Dentsu Aegis Network New Brand Balance.pdf

In the New Brand Balance report, experts from Hiscox, Microsoft Advertising, GlaxoSmithKline, Morgan Stanley, Kings’ College London and others discussed why brands now matter more than ever, the changing brand-building landscape, as well as how brands can embrace the potential of disruption.

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