Crowbar 2019 Chair Alfred Wee and Co-Chair Dante Abelarde announce this year’s theme – “The Nxt”

The Singapore Crowbar Awards has launched “The Nxt” as the theme for 2019. As part of The Festival of Creativity, the Crowbar Awards celebrates creativity for students.

“We have to be aware that the next generation of creative minds are also our current audience: consumers, innovative thinkers, disruptors, entrepreneurs, trendsetters, and digital natives who grew up on social media that are continually redefining their identity as they influence the future of our industry.

Encapsulating this new reality and DNA of millennials, this year’s theme for Crowbar 2019 is The Nxt. We hope to encourage young creative talents to bring their ideas forward and boldly show the world what’s next for the industry,” said Alfred Wee, Creative Director McCann Worldgroup Singapore, Crowbar 2019 Chairman (pictured top).

“More than a celebration of creativity, The Nxt is a unique opportunity to give a voice to the hardest to reach and connect with audience in history: Millennials. Born with the Internet to draw inspiration from every source on the planet. Armed with the same tools we have, they have been sharing their creations online years ahead of even the youngest trained advertising professional. So we ask them: do what you’re already doing as millennials, but now try to do it as advertising creatives. Throw away the old ways that are not working for you. Keep what works and refine it. And show the jurors how you think we should be thinkingand communicating, designing, and creating the meaningful experiences you want to see. This is your chance to represent your generation and show us how it’s done,” said Dante Abelarde, Creative Director MRM//McCann, Crowbar 2019 Co-Chairman (pictured above).

“The world is changing at an unprecedented pace that we can’t seem to catch up. What is new today is old tomorrow. Ideas, data, technology and how businesses are conducted need to transform quickly and efficiently. Creativity is at the forefront of everything that we do. As our creative industry evolves, curiosity and passion is still our greatest attribute. Young creative talent needs to stay more curious than ever, by igniting their bright ideas to the world. By asking for The Nxt, they will always stay ahead of the game and into the future,” said Tay Guan Hin, Founder/Global CCO TGH Collective Festival of Creativity 2019 Chairman (pictured below).