ORIENTAL PRINCESS AND WOLF BANGKOK SIDE WITH WOMEN VIA NEW ANTI STEREOTYPE HAIR COMMERCIAL
This Oriental Princess commercial is the new testament of the brand’s attitude towards women and their beauty.
Wolf Bangkok and production company Factory 01 create an inspiring film encouraging women to feel confident about themselves by introducing the “Slow Moment” a slow motion scene which could happen to anyone at anytime.
The story was created from a series of brief moments in normal daily life. The idea based on “Beauty is in the eye of the beholder” through visual cues which intentionally expand simply everyday moments into an impressive slow motion.
Credits –
Chief Creative Officer: Torsak Chuenprapar
Managing Director: Phannika Vongsayan
Creative Director: Kanit Mingmuang
Creative Group Head: Pawares Vessukanmanukul
Art Director: Onanong Klaysuban
Copywriter: Chananchida Pattarakiatikun
Business Director: Chonlatid Saenghiran
Account Manager: Thossaporn Kaewnurachadasorn
Agency Producer: Chanapat Srabua
Production Company: Factory 01