Grand Prix to TBWA\Hakuhodo Tokyo and Gold to BBH Singapore and Wieden + Kennedy Shanghai at 2019 Clio Sports Awards
TBWA\Hakuhodo Tokyo has landed a Grand Prix award at Clio Sports for AIG “Pride Jersey”. The campaign also scored two Gold statues at last night’s awards presentation in New York.
Asia also scored two other Gold statues – Nike China “Reactland” by Wieden + Kennedy Shanghai in Experiential/Events and Nike “Nike Go BKK” by BBH Singapore in Digital/Mobile.
Clio Sports is the competition honouring creative excellence in sports marketing and advertising on a global scale. This is the sixth year of the Clio Sports Awards.
To kick off the ceremony, attended by leading sports executives, advertising creatives, league commissioners, athletes and other industry titans, host Katie Nolan joked that, “it has been a great year in sports. A lot has happened, Tiger Woods finally made his comeback, then again, so did the measles.”
Saatchi & Saatchi LA’s work for Toyota Motor Corporation was the ceremony’s big winner, earning a total of three Clio Sports Grands.
Singapore expat and current Saatchi & Saatchi LA Creative Director Mark Carolan accepted for “Start Your Impossible,” which earned the trophy for Integrated Campaign and for “@SeeLikeMenna,” the grand winner in Partnerships, Sponsorships & Collaborations, taking a moment to recognize the campaign’s star Menna Fitzpatrick and her incredible success as a skier with just 3% vision. For “NBC + Paralympics,” the grand winner in Innovation, Amy Petersen, Group Media Director, was on hand to receive the team’s statue.
Skateboarding legend Tony Hawk took the stage to accept the 2019 Clio Sports Lifetime Achievement Award, presented to him by “Saturday Night Live” Weekend Update Co-Anchor Michael Che. In accepting the award, Hawk said, “skateboarding was the furthest thing from cool when I was a kid.” Continuing that, “any sort of mainstream success is just insane to me.”
Of the night, Clio president Nicole Purcell remarked: “Clio Sports is so proud to celebrate everyone that sets out to raise the bar for sports marketing and advertising. It’s an honor to spend an evening with the hard working and talented teams whose award-winning work shined a spotlight on diversity, innovation, nostalgia, inclusion, equality, iconic athleticism and so much more this year.
The 2019 Clio Sports Grand Award winners are:
· Branded Entertainment & Content: Falkon for Jordan with “Unbanned: The Legend of AJ1”
· Design: TBWA\Hakuhodo Japan for AIG with “Pride Jersey”
· Digital/Mobile: R/GA for ESPN x NBA with “You Seeing This?”
· Experiential/Events: Johannes Leonardo for Adidas with “Adidas Copa”
· Film: Anomaly for DICK’S Sporting Goods with “DICK’S Sporting Goods: The Table”
· Innovation: Saatchi & Saatchi LA for Toyota Motor Corporation with “NBC + Paralympics”
· Integrated Campaign: Saatchi & Saatchi LA for Toyota Motor Corporation with “Start Your Impossible”
· Partnerships, Sponsorships & Collaborations: Saatchi & Saatchi LA for Toyota Motor Corporation with “@SeeLikeMenna”
· Social Good: Africa for espnW with “Inequality Balls”
