Eight Hong Kong completes City-centre business campus for people-centric businesses

Eight Hong Kong recently completed a branding exercise for a new landmark mixed use development at the heart of Jing’an district, Shanghai.

Taking inspiration from its close proximity to Shanghai Railway Station, One Financial Street Shanghai (1FS) delivers the rare combination of a lower-density, green, walkable and people-friendly office park with the urban vibe and energy of a central downtown location. To guide the creation of the new brand, Eight developed a strategy around “The Urban Business Station”.

1FS is a strategic partnership project between Financial Street Holdings and Phoenix Property Investors. With a GFA of approximately 71,000 sqm, 1FS is set to revitalise the area with exciting new economic, social and cultural opportunities.

1FS consists of four Grade A office buildings, including vibrant F&B and retail, set in over 10,000 sqm of open green space. It is currently under construction and is expected to be completed by Q1 2020. This project has been thoughtfully created by a team of world-class designers, Goettsch Partners, Brewin Design Office, Hassell Studio and B+H Architects, bringing the best possible work, dining and leisure experiences for tenants and customers. Eight worked closely with Phoenix Property Investors to develop a new brand for this landmark development. The brand and identity of 1FS were designed to reflect the aesthetics of this unique destination. The icon was crafted to reflect its position as an inspiring modern workplace, setting a new world-class standard for other developments in the district. “We are delighted to have been able to create this new identity for 1FS,” said Bjorn Fjelddahl, Partner. “It is a project that really encompasses what we believe to be the future of office spaces in Shanghai, and China as a whole: lower-density, walkable, people-centric with lots of green.”